from Elliott
I often find popular culture appropriating religious themes and concepts for material gain. For example, many movies use a religious theme like redemption or grace but would certainly never confess to the origin of their 'creative' endeavours. That would ruin its marketability so they would think. It is particularly irritating when they steal the theme but 'pollute the message' to fit the merchandise or narrative.
This one got my attention - a marketing banner at a bar in Durban.
Joy and liquor?
I can imagine happiness but not joy.
Perhaps, I am not sure what 'Joy' actually is.
I often find popular culture appropriating religious themes and concepts for material gain. For example, many movies use a religious theme like redemption or grace but would certainly never confess to the origin of their 'creative' endeavours. That would ruin its marketability so they would think. It is particularly irritating when they steal the theme but 'pollute the message' to fit the merchandise or narrative.
This one got my attention - a marketing banner at a bar in Durban.
I can imagine happiness but not joy.
Perhaps, I am not sure what 'Joy' actually is.
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